Digital Content Creator, Jericho, New York

Digital Content Creator

US-NY-Jericho

Job ID: 2024-1364
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
Jericho

Overview

Darby is an ongoing American success story. Our core values and humble beginnings revolve around personal honesty and integrity. These things are as true today as they were when we were founded in 1947, as a single mail-order catalog in Brooklyn, New York. Over the course of several decades to follow, generations of founding family members continued to broaden the company to include medical, dental and pharmaceutical items, a Darby-branded line of products and the formation of the industry’s first telesales team.

Today, Darby is one of the nation’s largest providers of dental supplies and solutions, offering more than 50,000 products and an extensive range of capital equipment, software, technology, and repair services. Widely recognized for excellence in customer service, highly competitive prices, and innovative value-added solutions, Darby works with practices of all sizes, as well as a number of specialties, and government institutions.

We’re a diverse group of down-to-earth, passionate people who move fast and look out for one another. We are firm believers in the idea that our success is achieved by taking care of our people and giving them the tools to take care of our customers. These values guide our work and contribute to our inclusive, open and honest culture.

We’re in search of a Digital Content Creator to work alongside our dynamic, in-house Marketing team. Using in-depth knowledge of digital communication trends and best practices across platforms (TikTok, Instagram, Facebook, Twitter/X, LinkedIn, YouTube), this role will create best-in-class storytelling that delivers measurable results.

Responsibilities

• Collaborate with the marketing team to develop content strategies aligned with brand objectives and marketing goals.
• Utilize knowledge of social trends to lead the conception, creation, and production of trending digital content for Darby products, and for all relevant audiences including consumers, employees, partners, and press.
• Collaborate with the Marketing team to establish the budget and execution plan for paid social.
• Monitor audience engagement metrics and feedback to continuously improve content quality.
• Oversee influencer strategy to drive increased followership and engagement.
• Increase Darbys brand and online presence

Qualifications

• Bachelor’s degree in marketing, communications, or a related field, preferred.
• 2 years of relevant work experience in social media, influencer and/or community marketing including owned & operated channels, required.
• Dental industry knowledge, preferred
• Strong writing, video-making, and editing skills with the ability to shoot and create content from iPhone.
• Possesses a strong understanding of various social media platforms, their unique audiences, and content requirements.
• Ability to stay up to date on influencer marketing and trends
• Understanding of online/offline data, including its use in the digital and social space.
• Passion and knowledge for current trends in marketing, workplace culture, video and photography.
• Ability to work independently and adhere to deadlines

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